FOOL OR NO FOOL

CLIENT

ARABIAN AUTOMOBILES

TYPE OF CLIENT

AUTOMOTIVE

PROBLEM

April Fool’s Day is crowded with fake campaigns and pranks—so how could Nissan cut through and genuinely surprise people?

IDEA

Launch a real car hunt on Facebook Live. While others pranked, Nissan gave away an actual car—but no one believed it at first.

STRATEGY

Flip the April Fool’s script. Turn disbelief into engagement by broadcasting live clues, creating a real-time citywide car hunt across Dubai.

EXECUTION

At 9AM on April 1st, a car was shown live on Facebook with no instructions. Through cryptic clues and real-time reactions, the public raced to find the car—and the first to arrive won it.

RESULTS

181K

Live Reach in 90 Minutes

The hunt became a live viral event, amplified through audience participation.

223K

Total Engagement

One of Arabian Automobiles’ most interactive campaigns to date.

7.3K

Total Views

Strong viewership driven by real-time suspense and shareability.

1st

Car Giveaway via Facebook Live

Pioneered a made-for-mobile activation that set a social benchmark.