Sumanth’s journey in advertising began long before his first job—it’s in his blood. As a third-generation art director, he grew up surrounded by the power of ideas and stories. That passion found its home at TBWA\RAAD Middle East, where he has spent over 15 years crafting impactful work that blends cultural insights with business transformation.

 

Today, as Creative Director, he leads Nissan’s brand across the Middle East, guiding campaigns that speak to the region while resonating on a global stage. Along the way, he has been instrumental in winning high-profile pitches, building award-winning ideas, and mentoring a new wave of talent. 

 

With his strategic clarity, collaborative energy, and bold storytelling, Sumanth approaches every project as an opportunity to challenge convention, spark emotion, and champion authenticity.

 

KEY CLIENTS

Global: Nissan, General Electric, Infiniti, Apple, Visa, Michelin, MetLife, Gillette, Henkel, Standard Chartered Bank, Under Armour, beIN Sports, Emirates

 

Local/Regional: Dubai Shopping Festival, Du, Mashreq Bank, Mai Dubai, Mubadala, Meraas, DIFC, Jenan, Tamoosh, Yahsat, ADIO, Qatar Tourism, Ferrari World, Louvre Abu Dhabi

 

NEW BUSINESS WINS

Emirates, GE, Mai Dubai, Dubai Shopping Festival, Du, Yahsat, beIN Sports, Abu Dhabi Sports, DIFC, Jenan, Tamoosh, Gillette, Mashreq Bank

 

EXPERIENCE

 

TBWA\RAAD — Dubai, UAE
Creative Director | Jun 2022 – Present

• Played a key role in developing Nissan’s ‘Defy Ordinary’ platform, which has since been adopted in global markets

• Leading creative for Nissan across the Middle East and the Kingdom of Saudi Arabia

• Mentoring creative teams and fostering an environment where bold ideas thrive

• Driving integrated brand strategy and award-winning storytelling

 

Associate Creative Director | Jul 2021 – Jul 2022

• Oversaw regional campaigns for automotive and lifestyle brands

• Led cross-functional collaboration and strategic planning

 

Junior Art Director - Senior Art Director | Jun 2010 – Aug 2021

• Developed award-winning campaigns across multiple sectors

• Played a key role in winning major accounts including Emirates, GE, Mai Dubai, and Meraas

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EDUCATION

American University of Sharjah
BSc in Design Management, Graphic Design | 2003 – 2008​

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SKILLS

 

Strategic & Creative Expertise
Integrated Campaign Development, Brand Positioning, Creative Strategy, Business-Led Storytelling, Innovation-Driven Ideation, Digital Content Creation, Consumer Insight Application, Pitch Leadership, Campaign Effectiveness

 

Tools & Technologies
Adobe Creative Suite, Final Cut Pro, Microsoft Office, Keynote, Midjourney, Runway ML, Eleven Labs, Weavy.ai, Flux, Magnific, Minimax, ChatGPT

 

LANGUAGES

English (native), Hindi & Kannada (fluent), Arabic (reading & writing)

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CONTACT

Email: sumanth.deumars@gmail.com