DUNE BASHING OUTDOOR
CLIENT
NISSAN
TYPE OF CLIENT
AUTOMOTIVE
CATEGORY
SOCIAL, DIGITAL
PROBLEM
In a city filled with oversized outdoor ads, how could one massive hoarding truly stand out—and live beyond the street?
IDEA
Transform a 120-meter static billboard into the setting for a cinematic social film, where the Nissan Patrol breaks through and leaps into the real world.
STRATEGY
Build anticipation offline, then launch the online reveal—turning a physical space in Citywalk into a digital storytelling event shared by thousands.
EXECUTION
A high-fidelity CGI film showed the Patrol jumping out of the Dubai billboard and into the streets. The video was shared as an epic online story that blended reality with fiction.
RESULTS
5M+
Views in 24 Hours
The cinematic film became a social sensation almost instantly.
+50K
Shares
Fans and off-roaders drove mass organic reach across platforms.
+130K
Positive Comments
Massive community love turned one stunt into a movement.
+300%
Engagement Uplift
Interaction with the brand spiked, far exceeding campaign benchmarks.