LAST WORDS INSURANCE
CLIENT
NASCO
TYPE OF CLIENT
INSURANCE
CATEGORY
BUSINESS TRANSFORMATION
PROBLEM
In the Gulf, life insurance is underutilized—seen as unnecessary due to cultural reliance on government support and a general discomfort with discussing death.
IDEA
Offer something no policy ever has: a way to preserve your final words. A free add-on that stores messages for loved ones, released only after death.
STRATEGY
Turn a difficult financial product into an emotionally meaningful one—shifting the conversation from money to memory, from legal safety nets to personal closure.
EXECUTION
Customers recorded their “last words” in studio. Encrypted NFTs were created and stored securely, released only when the policy was claimed—making life insurance human again.
RESULTS
+35%
Opt-In Rate
More customers chose to add life insurance after discovering the emotional value.
+67%
Policy Inquiries
Sales conversations became more meaningful—driving real interest in coverage.
85%+
Positive Feedback
Despite the tough topic, most customers felt empowered and comforted by the offering.
0
Words Left Unsaid
For every family, the message lives on—ensuring emotional as well as financial security.