FEEL PATROL
CLIENT
NISSAN
TYPE OF CLIENT
AUTOMOTIVE
CATEGORY
Campaign, Launch, Social
PROBLEM
After 14 years, launching a new Patrol wasn’t just about a model update—it was about living up to a legend deeply rooted in Middle Eastern culture.
IDEA
Target lifelong loyalists and a new generation through emotionally charged, high-impact moments—on the region’s biggest stages, screens, and streets.
STRATEGY
Create a campaign that doesn’t tell people what the Patrol is—but makes them feel it. Across pride, thrill, nostalgia, and love.
EXECUTION
From landmark takeovers and a first-ever IMAX launch to influencer buzz and real-world drives, the Patrol was felt everywhere—not seen, felt.
RESULTS
730M+
Total Campaign Impressions
Unmissable visibility across platforms, screens, towers, and culture.
1,200+
UGC Videos
Fans and creators flooded platforms with organic content, fueling virality.
116M+
Views on Campaign Content
One of the most-watched automotive campaigns of the year globally.
Sold Out
18 Months of Inventory in 24 Hours
Unprecedented demand led to complete sell-out of all available units on launch day.
