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UNCENSORED PRESS

CLIENT

AL JOUMHOURIA

TYPE OF CLIENT

NEWSPAPER

CATEGORY

Social Media, Campaign, Print, Craft

PROBLEM

War-zone images were being censored online, silencing journalists and preventing global awareness of Middle Eastern conflicts.

IDEA

Recreate censored war images using only typewriter text—artworks that could bypass social media filters and still tell the truth.

STRATEGY

Turn a one-off concept into a scalable AI-powered tool that helps journalists worldwide share the uncensorable—through workshops, open-source art, and global partnerships.

EXECUTION

Launched typographic images via social media and national newspapers, supported by community outreach and partnerships with press clubs and human rights organizations.

RESULTS

500K

Impressions in 10 days

Our recreated images spread widely across social media, sparking global conversations on censorship.

0

Posts Censored

Every artwork successfully bypassed algorithmic suppression—proving the method works.

170K

Print Reach in Lebanon

Distributed through national dailies, ensuring impact across both digital and traditional media.

31K

Newspaper Circulation

Extended campaign credibility via trusted print platforms—reaching informed, local audiences.

AL JOUMHOURIA - Uncensored Press_ Breaching the Algorithm - TBWA - Cannes Lions 2025 (Pres
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